Leverage This Invisible Power In Your Communication

Manoj Vasudevan
2 min readSep 27, 2023

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Here’s One Incredible Insight that will change the way you connect with others and communicate your ideas. This is a true story that emerged in one of my leadership coaching sessions.

My client’s paternal and maternal grandmothers were widows living together in the same household with their children and grandchildren. The two elderly ladies grew close to each other and became the best of friends.

People often said, “It’s strange that mothers-in-law from the two sides of a marriage can become such close friends!” They did many things together — shopping, walking, and sharing their stories with each other. It was a happy time for everybody to watch them.

Then, the situation changed.

When the two ladies advanced in age, they both had Alzheimer’s disease that erased their memories. They did not recognize each other or anyone else. They even forgot all their daily routines and needed a full-time assistant to just get by each day. It was painful for the household to witness their condition, isolation, and deterioration of their mental faculties.

What happened later was even more tragic and surprising (and holds an invaluable lesson for us).

A few years later, one of the ladies passed away. During the funeral proceedings, something strange happened that surprised everyone!

The surviving elderly woman started to cry inconsolably. Everybody was shocked. “Is she aware of what’s going on?” “How can she forget everything and still remember her connection to her departed friend?

This incident highlights the importance of emotional connections in our communication and presentations. Our shared experiences make invisible connections with the people we share our experiences with.

We can change the way we communicate as leaders and storytellers who rally others, by noticing:

  • We make invisible connections with the people we share our experiences with.
  • If we just tell stuff, it doesn’t stick. Your words need to create an emotional bond with your listeners, evoking the right emotions that lead to the preferred action.

As Mary Angelou “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.

Here’s the thing to note. The emotional connections you make with your listeners can even survive the degradation of their cognitive abilities.

Take note of this invisible power in all forms of formal and informal communication and presentations. Empower yourself to leverage the supremacy of the emotional over the rational in leadership communications.

  • Remember to watch what you say and how you say it.
  • Would your communications emotionally resonate with your listeners?
  • Would your words have velocity? Would it be remembered for long?

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Manoj Vasudevan
Manoj Vasudevan

Written by Manoj Vasudevan

Grab my FREE Career Protection Strategy Guide: https://tinyurl.com/NLCABook Next Level Leadership Readiness Expert,Leadership Coach, Speaker, Author, Mentor

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